Customers are the lifeline of any SaaS business. Without paying customers, businesses growth comes to a halt and capital eventually runs out. Burnout becomes evident and staff morale goes down. You can therefore understand why having paying customers is crucial to the growth and sustainability of any business. Getting customers is easy, but how do you win them?
The SaaS business model is at the heart of today’s online economy. Big and small companies are experimenting with the SaaS business model, with varied success. Such experiments do not come as a surprise given the success of pioneer SaaS companies like Salesforce, Omniture, LogMeIn and others. However, while the prospect of getting recurring revenue is enticing, there is churn to think about. Ultimately, the fool-proof way of reducing churn is to win your customer’s head and hearts. And here comes the big question: how do you do this?
Customer satisfaction is one of the components that contribute to the success of any SaaS business. Poor customer satisfaction can increase churn, erode brand confidence and ultimately reduce your revenues. While product development is good, any development of your app should be geared towards fulfilling the needs of customers to win them.
Let’s look at some of the ways through which you can win customers to your SaaS business.